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What You Should Do during a Recession

Category: colleges, deflation, depression, economy, education, entrepreneur, entrepreneurship, Eugene Aronsky, founders, Great Depression, recession, We Compare Books
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February 22nd, 2009

Lately, as the economy continues to decline I have seen more and more of this, my friends, and friends of friends, and pretty much everyone else I went to college with who managed to get a job post graduation are now facing layoffs.  These are all people with a graduate education, but given that the economy is loosing half a million jobs a month, and last hired makes you the first to get laid off recent grads (within 2 years of graduation) are being hit hard.  The bright side in all this is that having a college education still makes you far less likely to be unemployed (unless of course you are in the finance, or real estate industry). The reality is, and this is something that has surprised me, a number of my friends who have gotten laid off managed to find new jobs within a few weeks, and a few even got a raise!  And what’s more, some sectors seem to be far less susceptible to the downturn we are having, and a few sectors such as parts of IT, online development, e-commerce are still expanding and are still hiring. So there is some cause to be optimistic!

So the question you might ask is, what is there to do for the rest of us? What can one do if they just graduated from college and have no experience, or what can a person who just lost a job in an industry facing a severe downturn do? The answer is simple! Well OK, not simple, and not easy, but few things worth doing in life really are…

This is probably the best time in many years to start a business, to be an entrepreneur, to follow your dreams, to build or create something new.  Some of the bluest of the blue chip companies we know today were founded during the Great depression, (Boeing being one). Others, such as Coca-Cola took advantage of the depression to codify their brand in the minds of Americans.  What is more, the current recession seems to have significant other advantages for those of us looking to start a business, one being that the barrier to entry, to many businesses has disappeared.  Years ago, if I wanted to start a newspaper I would need significant resources, today I can start a blog for free. If I wanted to produce documentaries, I had to have a studio; today I can do it with a digital camera and youtube. If I wanted to teach anything I had to have some type of resources to get started- today I can use my webcam to create lectures on any subject, from philosophy, and teaching Chinese, to quantum physics, and I can promote these lectures through video sharing sites and my blog, once there is a following for my lectures I can institute a small fee for the more advanced lectures (while continuing to provide the beginners lectures for free).  I can open up a store, or sell widgets online for very little, if any start up cost, and given that we are all looking for ways to save money more and more of us are turning to the internet to purchase our widgets.  The possibilities are really endless, restricted only by your interests, and your creativity.

The point I am trying to make is that there is more than one way to look at this recession, one way is to look at it as years lost, another is to look at it as an opportunity to make a name for yourself, or to grow a business, and this way when we come out of this recession you will be in a stronger position.

This is great advice for students and those with few responsibilities, and I understand that for many of us we need to have money to pay for the kids’ new clothes, and for the mortgage. So to those of us out there with responsibilities, my advice is this, continue networking, continue looking for a job, sending resumes… but instead of doing that for 8 hours a day, do it for 6 hours and spend the other 2 hours on some of the other ideas that you might have.



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